Marketing Excellence
Creating superior commercial strategies that highlight the differential value your product provides to your prioritized stakeholders, and maximize the commercial potential of your asset
Marketing Excellence
Our value as a partner is rooted in our ability to help you define the “Where” and the “How” of your marketing strategy, ensuring it is targeted, effective, and aligned with your goals.
MARKET DEFINITION
We leverage foundational insights to outline the overall market for the product, where to prioritize efforts, and the requirements to win.
MARKET & COMPETITIVE ASSESSMENT
Magic Hat provides a detailed understanding of the overall market for the product, identify key focus areas, and determine the steps for success. This analysis lays the foundation for identification of opportunities to deliver differentiated value relative to competitors.
SWOT ANALYSIS
We work with you to assess your strengths, weaknesses, opportunities, and threats, ensuring organizational alignment and creating strategies designed to boost profitability and growth.
BUYING PROCESS
We assess how patients flow through the healthcare system, how care is delivered, and where patients get "lost” along the way to identify the best growth opportunities for your brand.
CURRENT & FUTURE BUYING PROCESS ASSESSMENT
Magic Hat helps weigh the opportunity at each point in the buying process, evaluate each point to determine specifically where to invest our resources, and quantify the opportunity to support strategic focus moving forward.
PRIORITIZED LEVERAGE POINTS
We identify key points in the future buying process where you can intervene to create disproportionate growth for your asset.
STAKEHOLDER JOURNEY
We identify priority stakeholder segments and develop customized commercial strategies to drive differential product value.
PRIORITIZED STAKEHOLDERS and BEHAVIORAL OBJECTIVES
We help pinpoint key stakeholders at the prioritized leverage point and the segment of priority stakeholders, while also establishing behavioral objectives that will result in your desired outcome.
STAKEHOLDER JOURNEY MAPPING
By mapping the stakeholders journey specific to priority leverage points and behavioral objectives, Magic Hat uncovers “pain points” that can be leveraged and converted into potential “value drivers.”
STAKEHOLDER VALUE DRIVER IDENTIFICATION
By comparing current vs. desired stakeholder experiences, we uncover value driver opportunities and strategies to align experience gaps with product profile, building value hypothesis.
VALUE PROPOSITION
Magic Hat designs a value proposition that guides your positioning and messaging so that it clearly articulates the “value” your product has in the marketplaces
VALUE PROPOSITION DEVELOPMENT
A strong value proposition defines the value hypotheses of your products and services that align with the value drivers for each priority stakeholder.
TARGETED CUSTOMER VALUE PROPOSITIONS
Outlines the value proposition for every priority stakeholder (segment) for the asset, reflecting the aspects associated with a disease that each priority stakeholder values most.
BUSINESS PLANNING
By reassessing previous strategic decisions, knowledge gained, assumptions validated, and overall impact, Magic Hat helps refine your strategies so they meet the targeted stakeholder needs and stay ahead of market trends.
ANNUAL BUSINESS PLANNING
In order to build new and amended strategies for upcoming forecasts, Magic Hat incorporates the lessons learned in prior years by reviewing and pressure testing assumptions on all strategic components, incorporating new strategic outputs, reassessing previous decisions and amending to reflect lessons learned, and evolving insights and market evolution.
